Merlin Hernandez is a US based management, marketing, international trade, and entrepreneurial consultant with extensive experience in  fashion, hospitality, cosmetics, media, retail, construction , education and social enterprise, among many other industries. She has worked in the US, Canada, Europe and the Caribbean honing her skills in strategic planning, project execution, start ups, and new market penetration. She works primarily in the small and medium enterprise sector. She believes the best thing she can leave with a client is a deep understanding of the rules of the game.

When she pursues her bliss she writes literary fiction and poetry, and enjoys gourmet cooking.